Video is the fastest-growing segment of the fastest-growing medium — the Internet. ComScore, which measures consumer Internet habits, reported  that 75 percent of Internet users watch an average of 7 hours of web video a month.

A SellPoint, Inc. study found a significant increase in product purchases after online shoppers viewed video tours of products. The study showed a 35% increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.